GenAI Adoption
From enthusiasm.
To implementation.
I help marketing teams and leadership build GenAI capability that sticks. Real workflows, real results.
20 minutes. No pitch. We check the fit.
Trusted By
Some of the organizations already working this way.
Lecturer at Reichman University. I have taught GenAI at the Business & Entrepreneurship School, and run workshops in the Aviram Program at the School of Sustainability.
Services
Different starting points.
One goal: real adoption.
GenAI Strategy and Enablement
Turn GenAI into a practical, organization-wide capability.
Learn moreWorkflows, Governance, and Guardrails
Build the structures and working methods that make adoption scalable.
Learn moreHigh-Impact Use Cases
Identify where GenAI can create real value for teams, quickly.
Learn moreAdoption That Sticks
Support leaders and teams in turning GenAI into a lasting way of working.
Learn moreExecutive Briefings
Sharp, practical sessions that help leaders understand what matters, what changes, and where to act.
Learn moreClient Outcomes
What clients say.
"Shani Burshtein delivered a presentation to our global sales team at Upstream Security; one of the most impactful sessions we've experienced. She built a complete end-to-end process: from Deep Research on a client account all the way to a follow-up email with a Mutual Action Plan. What stayed with people wasn't slides - it was a new working habit. I highly recommend her to any sales team that wants to stop talking about AI and start using it."
Ravit Stern
Senior Marketing Manager
Upstream Security
"We first met Shani in the GenAI Marketing Transformation Leader course, which I attended with MyHeritage's marketing management team. We were all deeply impressed by her professionalism, up-to-date knowledge and delivery. In early 2026 we invited her for a dedicated deep-dive session with the entire marketing department, and here too she demonstrated professionalism, flexibility and excellent presentation skills. I warmly recommend Shani to any company, especially to marketing departments."
Aviram Levi
CMO
MyHeritage
"Shani stands out for her rare combination of strategic depth, marketing expertise, and practical GenAI mastery. I first met her through a YPO course and continued working with her privately thereafter. She does not just explain AI, she turns it into clear, high-value thinking and actionable business outcomes."
Meir Arnon
CEO, Focus Capital and Co-Founder and Chairman, YPO Gold Israel
"Since attending two of Shani's courses through the G-CMO Forum, she has become a true strategic partner for my marketing department. She doesn't come in with generic solutions - she listens, understands your challenges, and builds tailored processes alongside you. From Claude Code and ChatGPT to research and workflow automation, working with Shani has transformed how my team operates day-to-day. She has a rare gift: the ability to identify where AI creates the most value before you even know to ask the question."
Nilly Maik
Head of Global Marketing
IDE Water Technologies
"Shani ran an AI workshop with our BDR team at Automat-it, and it really changed how we approach our work. She showed, in a very practical way, how AI can support BDRs across research, list building, qualification, and content creation. It was immediately useful. This workshop was a big step in turning our BDR team into a truly AI-driven (and honestly, AI-obsessed) team. Highly recommended."
Dana Poleg
VP Marketing
Automat-it
100+
organizations trained
300+
training hours delivered
20K+
community members
Insider Access
My information doesn't come from feeds.
I'm part of small groups of AI creators and experts working directly with Google and monday.com: personal invitations to events, closed sessions that aren't open to the public, and early looks at what's coming before it ships. When I walk into your organization, the knowledge comes from the source.
The Approach
Not next to the work.
Inside it.
Most AI training stops at tools. I help teams apply GenAI inside real workflows.
Skills only matter when they connect to how work actually happens.
The goal is not experimentation. It is adoption that sticks across teams.
You did the training. The world kept moving.
For organizations that want to stay ahead of the curve, not just start on it.
Make GenAI the way your team works.
Practical adoption, real workflows, measurable results.
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